About
Me

My Approach

I’m a brand storyteller and brand builder who believes the strongest brands don’t just follow culture, they help shape it. My work lives at the intersection of creative vision and execution. As a Brand Coordinator and Assistant Buyer for a national fashion retailer, I help bring seasonal campaigns to life across digital, retail, and social platforms while maintaining cohesive brand storytelling.

I’m naturally future-focused. I track where culture, design, and consumer behavior are headed, then translate those insights into branding that feels both authentic and aspirational. I thrive in fast-moving environments where raising the bar is part of the culture. Equal parts visionary and organizer, I specialize in turning ambitious ideas into structured, executable plans, uniting creative teams to make bold ideas real.

From Softball to Brand Strategy

Before building brands, I was a Division I student-athlete. As a starting catcher and team captain, I was responsible for on-field defensive strategy, analyzing plays in real-time and coordinating team communication. My career high was ranking 8th nationally in throw-outs, a feat that required split-second decision-making and precision.

That position required constant anticipation and leadership under pressure, skills that now shape how I approach brand campaigns, team collaboration, and creative execution.

Beyond the Office 

Outside of work, I’m passionate about sharing the game of softball with the next generation of athletes. I also find inspiration in travel, hosting thoughtfully curated dinner parties, and honing my golf game. Whether I'm at a tournament or savoring a quiet pot of tea, I value the balance of high energy and focused reflection.

The Long Game
I am building toward a career as a Chief Creative Officer, shaping brands that define culture and leading the teams that make them iconic.