Brand Management & Creative Direction
I lead digital creative direction across the brand’s website, email, SMS, and paid media, ensuring every customer touchpoint feels cohesive, elevated, and aligned with the overall brand identity. From selecting product and developing website and email layouts to writing and approving SMS messaging, I shape how the brand shows up across the digital customer journey. I also direct creative for Meta, Performance Max, YouTube, and CTV, developing concepts and visual direction for both static and video content while collaborating with designers, editors, and agency partners to bring each campaign to life.
Campaign Photoshoots
I bring hands-on experience supporting and directing photoshoots from concept through final execution, helping shape the creative vision while ensuring every detail aligns with the brand. From developing concepts and mood boards to product selection, shot direction, styling, and on-set collaboration, I work closely with photographers, stylists, models, and creative teams to bring campaigns to life. I thrive in the fast-paced, collaborative environment of production and am passionate about creating imagery that feels visually compelling, on-brand, and connected to the larger campaign story.
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had to include some fun behind the scenes from some of my favorite shoots
had to include some fun behind the scenes from some of my favorite shoots
Activations & Events
I support the development and execution of brand activations and influencer events designed to create meaningful, memorable moments with our community and strengthen brand connection. From developing concepts and creative direction to coordinating logistics, talent, gifting, and on-site details, I help bring experiences to life while ensuring every touchpoint feels intentional and true to the brand. I collaborate across internal teams, influencers, partners, and vendors to create engaging experiences that generate authentic content, build relationships, and extend the brand beyond the traditional marketing channels.​
(sunglasses not required)
I would love to meet over coffee or matcha
If you've Made it this far...
I’ve had the opportunity to work on so many exciting projects throughout my career, and I’d love to tell you more about them. Since you’ve made it all the way down here, I think that’s a pretty good sign we should chat.